We deliver your business goals through strategic digital marketing.

Digital Marketing

    It is using the right media, technology & tactics to reach out to targeted audience with compelling content that will observe, get interested & buy your products or services. To really harness the power of Digital Marketing that isn't possible in traditional marketing mediums, you further engage your customers with your content around their needs, you create ways to converse with them, get their feedback and collaborate with other similar buyers.

Why Digital Marketing


    REACH
  • Internet is going to be the way of life. If this statement is too much to digest, then have a look at hard figures below. The internet penetration is beating all estimates. With currently 460 million Internet users, India is the 2nd biggest country in terms of Internet users in the world. By 2018, the estimates stand at 500M internet users in India.

  • source:http://www.internetlivestats.com/internet-users-by-country      <--click the link to view stats for your country

    SOCIAL MEDIA USERS
  • The number of social network users worldwide from 2010 to 2016 with projections until 2020. In 2018, it is estimated that there will be around 2.67 billion social network users around the globe, up from 1.91 billion in 2014.

    source:http://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/


  • POLPULAR SOCIAL MEDIA PLATFORMS
  • This statistic provides information on the most popular networks worldwide as of Sepember 2016, ranked by number of active accounts. Market leader Facebook was the first social network to surpass 1 billion registered accounts and currently sits at 1.71 billion monthly active users. Eighth-ranked photo-sharing app Instagram had over 500 million monthly active accounts. Meanwhile, blogging service Tumblr had more than 555 million active blog users on their site.

    source:http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/      <--click the link to view full list


  • Globally, the population is transgressing from ‘using technology’ to ‘adopting it as a way of life’.

    • The digital consumption of data in the form of e-newspapers, articles, videos, social media etc. is on the rise.
    • As the ‘time starved’ and ‘online’ customer segments grow, it is becoming increasingly important for businesses to adopt Digital and make it core to their operations and customer experience
    • Be it shopping for groceries or fashion, listening to music, obtaining information, sharing content, keeping in touch with friends and family, or for official purposes people are resorting to digital as a faster and cheaper medium
    • With technology becoming more affordable and internet and mobile penetration improving in semi-urban and rural centers, people in these cities too are using the digital media to connect with brands and the world




Specific Advantages it offers for SMEs

    Digital Marketing brings tremendous possibilities to SMEs at a budget that they can afford!

    It brings all those advantages that were not available to SMEs at all. The fact is that there are many many SMEs who are producing wonderful products, quality products but they are being marginalized by the financial muscle power of multi-nationals who use their money to crowd-out SMEs with their value propositions to customers. Digital Marketing to a large extent counters that situation and offers a viable medium to SMEs for showcasing their products and services and genuinely competing with MNC's for the common set of customers.

Digital Marketing offers 5 specific advantages to SMEs



What could Digital Marketing be used for

    If you plan it well, you can use Digital Marketing effectively to address many of your current issues. Right from customer engagement to sales to post sales service to building loyalty, referrals and addressing irate customers, bringing back to your customer set. Digital Marketing could be used to achieve all of the above. Of course, you need a competent team who understands not only marketing but technology to achieve all of this gamut.

It could be used to address many aspects of your business.

The Real Aim of Digital Marketing

  • 1) Create ‘business differentiation’ and render it using images/video/text that can be consistently understood by any person within an attention span not exceeding 30 seconds !
  • 2) To be able to ‘define & Identify’ the right target market from the universe of social media users
  • 3) To be able to segregate audience ‘interest & appeal’ based on the four broad stages of pipeline progression
    ( Prospect -> Reviewer -> Consumer -> Advocate )
  • 4) To be able to ‘re-engage’ low interest groups and ‘progress’ high interest groups
  • 5) To be able to convert ‘interests to sales’
  • 6) To be able to gather ‘analytics’ during the entire life cycle of events, small or big, from target audience and feedback the same to the company for ‘continuous improvement’ across CRM cycle
  • 7) Last but not the least, to optimise customer ‘experience and engagement’ via interactive communication

Key Elements of Digital Marketing

    If you plan it well, you can use Digital Marketing effectively to address many of your current issues. Right from customer engagement to sales to post sales service to building loyalty, referrals and addressing irate customers, bringing back to your customer set. Digital Marketing could be used to achieve all of the above. Of course, you need a competent team who understands not only marketing but technology to achieve all of this gamut.

Key Elements of Digital Marketing



How is it different from traditional form of marketing

    SME’s which are looking to streamline sales management, manage their partners sales and targets, improve collaboration within office, enhance team work, minimize daily errors & re-works, improve office productivity, deploy best practices in human resource, automate key functions and get regular analytics about how the company is progressing.

Key DifferencesDigital Marketing Vs Traditional Marketing
Cost & Budget Cost per exposure is much lower in DM as compared to other traditonal forms of marketing. You can kick-start Digital Marketing with a reasonable marketing budget, so you get the advantage of both cost per exposure and minimum marketing budget.
Planning & Monitoring Digital Marketing requires far more planning and monitoring than Traditional forms. Why ? because Digital Marketing offers customer engagement techniques and tools that needs careful planning and intelligent execution. This is nearly absent or extremely limited in traditional forms of marketing.
Identification of Target Segment This is probably the biggest differentiator. Via Digital Marketing you can identify the right target segments including their demographic profile that offers powerful insights into further turning your marketing messages. It also offers huge savings as it becomes highly targeted.
Real Time Results Customer intent and actions are noticed and actioned in real time in Digital Marketing. This happens via use of analytics and technology. The messages and responses could be traced to near real-time and further actioned. Well, this is another big advantage of DM over traditonal forms.
Strategy Recourse One of the major disadvantages of Traditional forms of marketing is that it offers no recourse to strategy. Once the ads are out, spaces are booked, so be it. The money spend cant be fine tuned. Digital Marketing offers a strategy recourse where you can refine the marketing messages after tracking the market response. You can even put a stop to your marketing campaigns and save that money for use next time.
Customer Engagement This is the biggest advantage of Digital Marketing. In times to come, those companies who will successfully engage their customers will rule. At a small scale it is still possible to do this via offline mediums but it is not possible to achieve scale with those mediums. Only Digital Marketing coupled with technology offers a viable and plausible customer engagement strategy that could be implemented end to end.